Sports, Entertainment and Media

Initial Contacts

The sports, entertainment and media sectors are unique and naturally subject to complex legal issues. This area of law is ever-evolving and must keep up with the exciting and fast-paced nature of these industries.

Recent years have seen a strong shift toward audience-led content through new technology and media platforms, reshaping traditional marketing strategies and how we consume sports and entertainment content.

The legal frameworks behind new forms of distribution and these new deal structures are complex; terms of commercial agreements need to anticipate change while protecting our stakeholder’s position.

Cavell Leitch has the knowledge and skills to provide comprehensive advice to athletes, clubs, federations, governing bodies, broadcasters, multinational media companies, rights holders, agencies, production studios, distributors, event promotors, sponsors and other stakeholders in the sports, entertainment and media industries across a variety of legal matters, including:

  • Commercial sponsorship and endorsement deals
  • Media License Agreements
  • Sports governance
  • Protection and licensing of intellectual property rights
  • Personal image rights
  • Talent and other representation agreements
  • Television production agreements
  • Protecting creative works (including copyright licensing and infringement issues)
  • Media rights acquisitions
  • Venue and event management
  • Publication and broadcasting rules and regulations
  • Broadcasting, digital media and social media rights and distribution
  • Digital technology development agreements

Recent examples of work completed by our experts:

  • Drafting and negotiating media license agreements for Royal & Ancient (The Open), Rugby World Cup, World Surf League, Diamond League and NRL
  • Obtaining UK Ofcom broadcast licence for Live@Wimbledon and Edgesport digital channels
  • Negotiating rights acquisition agreements with sports federations and governing bodies including IOC, NBA, World Rugby, ICC and PGA Tour
  • Drafting website policies (Terms of Use, Privacy and Cookie Policies) for international action sports channel and website
  • Negotiating rights representation agreements with major sports federations and leagues
  • Legal matters surrounding a joint venture boxing stables
  • Preparing and negotiating corporate sponsorship agreements for an ATP tour event
  • Preparing and negotiating key agreements for feature film shooting in Canterbury, including writers, directors and lead actor agreements
  • International trademarks - registration and conflict dispute resolution